Although Groom Shaper is a relatively new venture, the involved individuals in this project are highly acquainted with grooming products for over 10 years up until this point.
We DO NOT CONDONE any paid promotions and our priority is to provide the readers with the most genuine information on the products we review.
If it means to call out poor features of a product bluntly, we certainly will do that without any hesitation because calling what’s good good and what’s poor poor is the motto for the entire team.
Review Process
For our reviewing process, we start by going through expert reviews, public opinion and our knowledge of the product.
From that point onward, the procedure can be broken down into the following sections:
- Purchase: Firstly, the product is purchased through a channel that is used most commonly by the general consumers to get the true essence of the procedure.
- Generic Use: Upon purchasing, I personally use the product as my primary device for the coming weeks to see how it performs out of the box for common use.
- Stress Test: This is the part where things get interesting. From drop testing to submerging in water, letting the battery run relentlessly and heavy-duty activities, I assess how far the boundaries can be pushed and what the device is truly capable of handling.
- Comparison: After the stress test, I take notes for each product and gain a comparative understanding to realize the full potential.
- Composition: Finally, with sufficient knowledge and evidence, I proceed to writing the review being as authentic as possible for the readers.
The reviewing of the products might sound straightforward, it is anything but. We do not only have to assess the features individually, but also compare the features against other products at similar price ranges.
That way, you’ll get to learn precisely what you can achieve upon purchasing a product for your regular use and the photos/videos we provide should give you sufficient evidence for that.
What sets us apart from most reviewers is the fact that a large portion of the reviews you find on the internet are compilations of second-hand data.
But each and every single product we review are pieces we purchased ourselves solely to understand if they’re as good as they’re advertised.
How Does the Site Generate Revenue?
As a reader of this website, you have the right to ask why we do what we do and how the profits are made that encourage continuous work with the grooming products.
The method of revenue is through some affiliate purchase links placed within the articles. If you proceed through the link and make a purchase, a certain amount of commission is earned.
Note that this doesn’t add any additional cost for the purchaser.
Are We Sponsored?
NONE OF THE PRODUCTS WE REVIEW ARE SPONSORED AND WE ARE PROUD TO DELIVER YOU WITH THE MOST AUTHENTIC EXPERIENCE WITH EACH GROOMING PRODUCT IN OUR WEBSITE.
The Team
The following individual is the brain behind the Groom Shaper project. Between understanding the consumer demands to taking photographs or writing articles, he is the driving factor for this whole operation.
Nafiur Ahmed (Owner)
Nafiur is the visionary who deemed it necessary to reduce the gap between product and consumer before making a purchase. Realizing the necessity of authentic reviews, he formed the Groom Shaper to source, analyze and review popular grooming products in the market. With his prior and significant experience in the grooming industry, Nafiur works relentlessly from scribbling outlines to finalize each blog post.